Red Rebel Armour is an Indigenous streetwear brand combining Anishinaabe and streetwear culture to form a social enterprise. We blend contemporary fashion with Indigenous aesthetics, creating a signature style that celebrates Indigenous identity, resilience, and pride. But we’re more than just fashion—our brand actively supports Indigenous communities by creating meaningful employment opportunities.

Brand Mission

Our mission is to empower Indigenous people by showcasing our art, stories, and symbols through fashionable streetwear. Red Rebel Armour fosters cultural appreciation, promotes social justice, and creates a platform for Indigenous voices and narratives to be heard and celebrated.

Beyond fashion, we are an Indigenous-led social enterprise that reinvests in our people. Our brand funds an employment service that provides on-the-job paid training in a culturally safe work environment for relatives returning to the community from the criminal justice system.

Brand Vision

At Red Rebel Armour, we are dedicated to creating positive change within Indigenous communities by combining streetwear fashion with social enterprise. We have reshaped the workplace, integrating Indigenous ways of knowing into everything we do, from our operations to our brand philosophy.

Our vision is to provide meaningful employment opportunities for Indigenous individuals reentering society while promoting Indigenous culture and raising awareness about the challenges our people face. Through fashion, we aim to break cycles, reclaim our narrative, and create lasting impact.

Target Audience

Red Rebel Armour's target audience consists of individuals who appreciate and support Indigenous cultures, as well as those who seek to incorporate unique, meaningful, and culturally conscious fashion into their style. We connect with people of diverse backgrounds who value authenticity, social responsibility, and artistic expression.

Product Range

Red Rebel Armour offers a diverse range of clothing and accessories that incorporate Anishinaabe and street culture designs and motifs. Our product line includes:

T-Shirts and Hoodies: High-quality, comfortable streetwear featuring bold Indigenous artwork, patterns, and symbols.

Headwear: Caps, beanies, and hats that showcase Indigenous motifs and embroidery, providing a distinct and stylish addition to any outfit.

Outerwear: Jackets and coats that fuse traditional Indigenous elements with contemporary urban fashion, incorporating unique prints, patterns, or beadwork.

Accessories (Coming Soon): Statement jewelry, bags, wallets, and scarves that reflect Indigenous craftsmanship and traditions, adding cultural authenticity to everyday style.

Collaborations: We actively collaborate with Indigenous artists, designers, and activists to create limited-edition collections that further amplify Indigenous voices and create economic opportunities within our communities.

Brand Values

Cultural Preservation: We honor and preserve Indigenous cultures by incorporating traditional designs, techniques, and symbols in a contemporary context.

Community Empowerment: Red Rebel Armour fosters economic growth, promotes fair trade practices, and reinvests profits into initiatives that uplift Indigenous individuals and communities.

Social Justice: Our brand uses its platform to raise awareness about Indigenous rights, advocate for social justice, and challenge stereotypes and discrimination faced by Indigenous peoples.

Environmental Consciousness: We prioritize sustainability by using eco-friendly materials, minimizing waste, and supporting ethical manufacturing practices that respect the environment.

Our Commitment to Impact

Red Rebel Armour isn’t just about looking good—it’s about doing good. Every purchase directly supports job training and employment for Indigenous individuals overcoming barriers, helping them build a future rooted in strength and community.