Our Story
Red Rebel Armour was built on a simple belief:
What people choose to buy can create real pathways forward.
We are an Indigenous-owned apparel and manufacturing company rooted in streetwear, culture, and community.
What started as a small clothing brand has grown into an in-house operation that supports Indigenous-led work, skilled employment, and long-term opportunity.
This brand exists because people chose it early on and again and again.
More Than Clothing
Red Rebel Armour blends contemporary streetwear with Indigenous ways of knowing, not as decoration, but as foundation.
Every piece is designed with intention and produced in-house so we can maintain quality, consistency, and accountability at every step.
We believe how something is made matters just as much as how it looks or feels.
Our approach is slow by design.
Made to order.
Built to last.
Rooted in respect.
Why We Build In-House
We did not choose in-house manufacturing because it was easy. We chose it because it creates real opportunity.
By keeping production close, we are able to provide paid, skills-based employment in a culturally safe environment, particularly for Indigenous relatives navigating barriers to work.
This model allows us to invest directly into people, craftsmanship, and long-term stability, not just output.
This work only continues because customers choose to support it.
The People Behind the Brand
Red Rebel Armour is shaped by lived experience, community knowledge, and collective effort.
We work alongside Indigenous artists, makers, and collaborators to create pieces that carry meaning without over-explaining it.
Culture here is not a trend. It is something we are responsible for.
When you wear Red Rebel Armour, you are not wearing a message.
You are participating in a system built on care, trust, and intention.
What You Make Possible
Every purchase helps support:
Indigenous-led manufacturing.
Skilled employment and on-the-job training.
Community-rooted economic growth.
This brand exists because people believe business can do more and choose accordingly.
We do not take that lightly.
A Note of Thanks
If you are here, you are already part of this story.
Thank you for choosing with intention,
and for helping build something that lasts.
Miigwech!