Hi, my name is Sean Rayland, and I’m the founder of Red Rebel Armour. I created RRA to inspire Indigenous men to take action and overcome cycles of abuse, addiction, and inter-generational trauma. So they can reclaim their role in the community as leaders and role models.
I grew up in the inner-city of Winnipeg, Manitoba, where I witnessed and endured cycles of abuse, addiction, social injustice, crime, intergenerational trauma, and poverty. To me, this was normal, and I didn’t know or realize that I was living in a cycle of oppression and self-destruction.
It wasn’t until I reconnected with my culture, learned of my identity and the history of my people that I finally became aware of the cycles I was living in. It’s ironic because the destructive path I once embraced led me to and reinforces the constructive journey I’m on today.
With that being said, RRA is a culmination of tragedy to triumph, resilience, and culture upon which we articulate through our voice, brand, and designs. All to inspire our brothers to be a higher version of themselves and reclaim their rightful place in society.