Our Story


Sean Rayland from Red Rebel Armour posing in the park wearing the Pow Wow Sabe Purple Tee.

Hi, my name is Sean Rayland, and I’m the founder of Red Rebel Armour. I created RRA to inspire Indigenous men to take action and overcome cycles of abuse, addiction, and inter-generational trauma. So they can reclaim their role in the community as leaders and role models.

I grew up in the inner-city of Winnipeg, Manitoba, where I witnessed and endured cycles of abuse, addiction, social injustice, crime, intergenerational trauma, and poverty. To me, this was normal, and I didn’t know or realize that I was living in a cycle of oppression and self-destruction.

Sean Rayland standing next to a pawn shop in the neighborhood he grew up in. He is wearing the For The People Red Hoodie.

It wasn’t until I reconnected with my culture, learned of my identity and the history of my people that I finally became aware of the cycles I was living in. It’s ironic because the destructive path I once embraced led me to and reinforces the constructive journey I’m on today.

Sean Rayland and his daughter Seantae sitting in the grass picking sweet grass for the people.

With that being said, RRA is a culmination of tragedy to triumph, resilience, and culture upon which we articulate through our voice, brand, and designs. All to inspire our brothers to be a higher version of themselves and reclaim their rightful place in society.


Sean Rayland