Our mission is to bring you style, culture, and truth while leaving you feeling comfortable, empowered, and authentic.
We love designing and producing our own clothing from start to finish. Its the energy we bring to the process that produces these beautiful pieces that you love to wear. The energy is rooted in healing, resilience, and truth and reconciliation. - Sean Rayland
At Red Rebel Armour, our vision is to reduce recidivism by creating employment opportunities through the sales of our Indigenous made authentic streetwear brand.
Red Rebel Armour believes our relatives returning back to the community have value, and the power to transform their lives, families, and communities.
Founded in 2018, Red Rebel Armour is an Indigenous-led social enterprise selling Indigenous made authentic streetwear brand to fund our employment service which provides on-the-job paid training in a culturally safe work environment for our relatives returning back to the community from the criminal justice system.
In addition to providing employment, we have incorporated Indigenous ways of knowing throughout the organization. This means we reshaped the workplace and incorporated an Indigenous worldview in everything we do.
According to Statistics Canada, both Manitoba and Saskatchewan have the highest rates of Indigenous adults incarcerated, accounting for 75% of all admissions to jails in both provinces.
There are two sides to the story:
Over-incarceration costs too much with over $100k spent per year to house a federal inmate, it's destroying families and communities and is about punishment not healing.
The other side is the barriers that exist for an Indigenous person being released from prison. They are compounded and invisible which include intergenerational trauma, addictions, lower-level of education, no ids, no transportation, racism, no sense of identity, no family, colonization, and poverty.
What's a person to do when they can't healthily provide for themselves because of all the barriers they face? They most likely end up back in prison, so this cycle has to end.
Red Rebel Armour’s approach to reducing recidivism is knowledge-based and is not about teaching our relatives entirely new skills but building on existing skills to help our relatives realize their gifts, strengths, and valuable experience through on-the-job paid training in a culturally safe work environment.